One of my new year’s resolutions is to become more knowledgeable in the world of wines. I don’t know about you, but the wine list at a restaurant is usually a mystery to me — I don’t know the difference between something that’s “oaky with hints of lemon and chocolate,” and something that’s “flowery and moss-related.” And frankly, I don’t want to. I’d like the whole process to be a bit easier.
“You shouldn’t need a Ph.D. to drink wine.” That’s what Obvious Wines’ CEO and founder Brice Bailie says. And it’s plastered right up on the homepage of his website. That’s because Brice is a recovering wine snob and he’s on a mission to make understanding wine an easier task. Brice says a bottle of wine should tell you exactly what’s inside, so you don’t have to guess.
Obvious Wines was founded in 2017 by Brice Bailie when he started to become familiar with American Wines. Originally from the Champagne region of France, Brice now lives every day creating wines that are, well…obvious. The company crafts their wine from sustainably farmed vineyards and each bottle tell you what’s going on inside of it. For example, one of the Obvious Wines’ best-sellers is the Dark&Bold, which as you may have guessed, is dark and bold. Gone are the days where you pour a glass, sniff it, and then pretend to have something pretentious to say about the “notes” you are smelling or tasting. Obvious Wines does that for you.
What attracts so many people to this brand is the same thing that drew Shark Tank investor Lori Greiner to Obvious Wines. That’s right — Brice Bailie appeared on Shark Tank in January and pitched to the Sharks. He and his team were offered a deal by Lori Greiner!
Brice and Obvious Wines have been at the Village Workspaces for about a year now. They’ve been very generous with their wines, donating to our happy hours, supplying us for launch parties and fundraising events, and more. We are always excited to show off the businesses in our Santa Monica office space, and Obvious Wines is one we are really proud of.
Brice told us that he loves being surrounded by other entrepreneurs at the Village Workspaces and that this has been a significant factor in his success so far. He also told us that he loves that the Village Workspaces. The office is flexible and he can expand into a larger office as his company, Obvious Wines grows. “This is the best office space. It feels sophisticated, yet beachy and chilled at the same time.” He says.
As Obvious Wines tries to help us become less snobby about our wine, we pour a glass (or two), and we propose a toast: to learning, to business, and to happy hour!
It’s lovely having Obvious Wines at the Village Workspace, and we can’t wait to see where they’re headed.